Posts Tagged ‘marketing’
Something totally unexpected happened at the gym today. Someone I don’t know all that well came up to me and said “I’ve been reading your blog. You’re a really good writer.”
It’s one thing to have a guy stumble up to you drunkenly and slur “you’re fit, mate,” but quite another to be complimented on something which, to be honest is quite an intimate part of you.
And at the gym of all places! He works in publishing, though, and is one of the very few non-Brazilians there – most of whom think ‘reading’ consists of trying to pick out their friends in amongst the headless torso shots in the back of QX – so I shouldn’t have been all that surprised.
But for a second I didn’t know what to say. I was gobsmacked and flattered.
Someone asked me once to sign a copy of an advert I was featured in as a model.
I couldn’t do it. I’m ashamed to say I cringed.
I didn’t ‘make’ my face. It didn’t require any skill or talent; in fact it was all down to my parents. So I find it hard to accept compliments for just sitting in front of a camera and looking a bit moody for a few hours.
“Tell you what, when I’m a published writer, I’ll sign an article or a book for you.” I said.
And it was true. I’d rather be complimented for a skill or talent than the way my face got put together about thirty-one years ago in my mother’s belly.
Does that make me ungrateful for the way I look? No. I’m eternally grateful that I don’t make small children cry. Especially as I’ve got a six year old boy running around the house (more about that later). But a compliment about something I’ve developed and practiced and regularly put out there for criticism, means far more than an appreciative glance from someone in a bar or changing room.
I write for a living. I know how to craft an attention-grabbing headline, I know that when putting marketing copy together you should always reiterate the intention of the article in the first and second paragraphs. I know about AIDCA. I know how to write for the web, I know when to use ‘that’ and when to use ‘which’ and I know all about SEO, keywords and metadata.
But when I write my blog, all that goes out the window. I don’t care about my Google ranking, I don’t care about structure – I rarely edit. I don’t even mind if I don’t get any page views on the article.
I just write for me. It’s such a joy to have the freedom to write without all those restrictions. So wonderful to put pen to paper and just write what’s in my heart.
So, am I a good writer? Some would say no, some might say yes. But if you’re still here, then I guess I’ve done an OK job this time.
Thanks for reading.